Senior-led PR and influence
PR for companies at an inflection point.
Cast Influence embeds senior communications leaders into ambitious teams to turn launches, funding, market expansion, product change, and executive ideas into visibility, credibility, and momentum that compounds.
Trusted across B2B technology, consumer innovation, gaming, sports, and complex emerging markets.
Selected client signals
Earned coverage secured by Cast. Figures cover the stated engagement period and exclude syndicated pickup.
Start where you are
What moment are you in?
Five buying situations. Pick the closest one and we will show the proof, the program, and the people.
Launch or funding
A dated announcement the market has to understand correctly.
Category authority
Competitors are naming the market before you do.
U.S. market entry
Strong at home, unknown to American press and buyers.
Executive visibility
Leadership expertise that is not yet public or prepared.
Creator strategy
Budget approved, selection and governance unsolved.
Evidence first
Featured work
Three consequential moments, the role Cast played, and what the work produced.
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Market shift
Why the old PR playbook breaks
Earned coverage still creates authority, but buyers and stakeholders now meet the same company through newsletters, podcasts, creator channels, executive feeds, search summaries, events, and peer recommendations. A press list alone cannot hold that together.
Cast is not expanding away from PR. We are updating the operating system around it: who carries the story, where it travels, what evidence supports it, and how the result is measured.
Attention is distributed
Build one narrative across earned media, new media, executives, creators, and owned content.
Creators are a core channel
Offer creator strategy, vetting, briefing, campaign operations, rights coordination, and measurement.
Trust is personal and evidence-led
Build executive authority and customer proof; prepare leaders to communicate consistently.
Search answers before it sends traffic
Publish clear, original, crawlable evidence with strong entity and authorship signals.
PR value is under scrutiny
Set outcome hypotheses up front and report quality, pull-through, share of voice, and commercial signals.
The Cast Method
Frame. Activate. Compound.
01 FRAME
Find the signal.
Align the business moment, audiences, narrative, proof, spokespersons, risks, and measures of success.
Message house and proof inventory
Audience and stakeholder map
Spokesperson and risk preparation
02 ACTIVATE
Make the market care.
Orchestrate earned media, new media, executives, creators, content, partnerships, and launch operations.
Media and new-media programme
Creator and executive activation
Launch room and single calendar
03 COMPOUND
Turn attention into authority.
Measure quality and action, extend the strongest signals, and build the next story into the cadence.
Quality and authority reporting
Customer proof engine
Next-moment planning
Productized programs
Programs for Your Need
Every program runs Frame, Activate, Compound. The evidence and deliverables change with the buying situation. Each can be bought as a Sprint, Momentum, or Embedded engagement.
Category Authority System
Narrative and message house; funding and product launch plan; business and trade media; analyst program where appropriate; executive platform; customer and data proof; monthly insight and measurement.
Proof anchor: MURAL, Apollo.io, Doist, Qatalog
Culture & Launch Command Center
Launch narrative; audience and creator map; consumer, trade and business media; creator strategy and operations; events and partnerships; community and executive coordination; launch reporting.
Proof anchor: Arcade1Up, PrizePicks, Bandsintown
U.S. Authority Program
Local narrative sprint; competitive and target-account map; U.S. media, podcast and analyst plan; executive visit and event activation; global-local workflow; regional authority dashboard.
Proof anchor: approved public examples plus anonymised expansion proof
Evidence-to-Authority Program
Technical and commercial message architecture; claim and proof matrix; media and expert strategy; technical spokesperson preparation; milestone launch; policy and investor context where relevant.
Proof anchor: Qnovo and other approved technical work
Fractional Growth & Comms Leadership
Four to eight week strategy sprint or embedded leadership; positioning; team and partner plan; budget and roadmap; PR, content and creator prioritisation; executive operating cadence and dashboard.
Proof anchor: Arcade1Up leadership proof plus permissioned examples
Movement Builder
Participation narrative; partner and creator map; founder platform; launch and event PR; community content; sponsor or partnership story; lightweight measurement.
Proof anchor: Bandsintown, Aspire 2 More Fitness
Senior operating model
The people who pitch are the people who work
No bait and switch. The senior operators in the room during discovery stay inside the work, close to leadership and the decisions that shape the story.
Justin Kraft
Co-Founder and CEO
Leah Taylor
Co-Founder and Chief Communications Officer
Jerry Griffin
Senior PR Consultant
Lynn Trono
Media Relations + Crisis Communications Advisor
Nora Murray
Media Training Consultant
Harley
Happiness Officer
“We've loved working with Cast Influence for the past several years. They are communicative and proactive and work really hard to deeply understand your business and find opportunities that align with your goals. They have great rapport both with journalists and with our team internally. We are happy to recommend their services!”
Recognition
Awards are not the promise. They are a signal that the work holds up outside the room.
2024 Inc. Power Partner
Named by Inc. for marketing and public relations.
Two Gold Fourteener Awards
Colorado PR industry recognition for campaign work.
Long-tenure client relationships
Several relationships measured in years, not campaigns.
Briefing Notes
A monthly senior point of view on a real launch, funding, category, media, or trust problem.
No trend summaries. One brief a month, written by the operators doing the work.
Diagnostic
Inflection Point Readiness Assessment
Eight questions across story, proof, leadership, timing, approvals, channels, measurement, and ownership. You see the score before we ask for an email.
Plan your next moment.
Tell us the moment and the date. A senior operator responds within one business day, and qualified conversations can book straight into the calendar.
What happens next