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PR and earned media
Media strategy, pitching, press materials, podcasts, newsletters, analyst relations, rapid response, awards and speaking, all running from one message house.
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Our clients have been featured in
- Boardroom
Recent work
Media wins for companies at consequential moments.
Case studies
Evidence with the role stated.
Food logistics and commerce
Cheetah: making an overnight direct to consumer pivot legible to the market
When restaurant shutdowns disrupted Cheetah's core wholesale business, the company opened its supply chain to Bay Area households. Cast Influence helped define the consumer story, launch it through earned media, align social amplification, and carry momentum into a $36 million Series B and a first-of-its-kind Impossible Foods distribution partnership.
Brand positioning, PR and social amplification
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Coverage figures describe items logged in Cast's register and may include syndicated or wire pickup. Estimated views and outlet audience are exposure proxies. Business performance figures were reported by Cheetah during an unusual period of consumer demand, expanding pickup capacity, paid activity and major partnerships. The evidence supports Cast's contribution to positioning, awareness and amplification; it does not establish that PR or social media alone caused sales, downloads or traffic growth.
Small business lending
OnDeck: a $10K challenge that made a national lender local
OnDeck needed Denver small-business owners to know it existed. Awareness in the metro was low and there was no news to pitch, so the work was to create the news and wrap PR and advertising around it.
Event creation, local media relations, advertising counsel, creative production.
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These figures cover a four-month engagement in the Denver metro. The application-volume figures are client-reported and ran alongside a paid advertising effort, so they should not be read as the product of earned media alone. Website traffic movement was estimated rather than isolated, and is excluded here.
Productivity software and AI voice capture
Todoist Ramble Creator + PR Campaign: 45 placements and 168K+ creator views for a voice-first launch
For the January 21, 2026 launch of Todoist Ramble, Doist needed to introduce an AI-powered voice experience in a way that felt useful, human and immediately understandable, in one coordinated story across creators, owned social, employees and media.
Creator campaign management, creative briefing, publishing coordination, media activation, performance reporting.
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These figures describe earned coverage and creator performance for the reported launch window. Outlet UVM is a potential-audience estimate rather than verified reach. The available evidence establishes awareness and engagement outcomes; it does not establish downstream signups, paid conversion, retention or financial return.
Work operating system
Qatalog: building U.S. authority from a standing start
A European work-operating-system arrived in the United States with a strong home reputation, no local media relationships, and competitors already holding the narrative.
Local competitive narrative, U.S. press and podcasts, executive visit programming.
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These figures describe earned coverage and message performance over the stated period. They exclude syndicated pickup and listicle inclusion, and they are not a claim that PR alone produced revenue.
Battery intelligence software for EV Technology.
Qnovo: turning a technical claim into coverage that holds up
Battery intelligence software with a real engineering claim needed press that general business reporters could write accurately, and that would survive scrutiny afterwards.
Earned media, PR Strategy, Evidence architecture, claims review, technical spokesperson preparation, milestone launches.
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These figures describe earned coverage and message performance over the stated period. They exclude syndicated pickup and listicle inclusion, and they are not a claim that PR alone produced revenue.
Daily fantasy sports
PrizePicks: state-by-state expansion under scrutiny
A daily fantasy sports operator expanding market by market needed communications that could move at the speed of sport while holding up under regulatory attention.
Market-entry narrative, sports and business media, executive visibility, issues preparation.
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Outcomes are stated qualitatively because regulated-category figures need legal review before publication. These descriptions exclude syndicated pickup and are not a claim that PR alone produced revenue.
Consumer hardware, gaming and nostalgia
Arcade1Up: a holiday launch window run as a command center
A consumer hardware brand launching into a nostalgia-driven category had one short retail window, several audiences, and no room for a slow-moving press process.
Launch command center, consumer and trade media, creator and partnership coordination.
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These figures describe earned coverage and message performance over the stated period. They exclude syndicated pickup and listicle inclusion, and they are not a claim that PR alone produced revenue.
Visual collaboration and teamwork
MURAL: making a new way of working legible to the market
A collaboration platform scaling through a category-defining shift in how teams work needed business media to cover the shift, not just the software.
Narrative strategy, business and trade media, executive platform, customer proof.
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These figures describe earned coverage and message performance over the stated period. They exclude syndicated pickup and listicle inclusion, and they are not a claim that PR alone produced revenue.
Go-to-market data and engagement
Apollo.io: turning a data platform into a category voice
A go-to-market data and engagement platform in a crowded, fast-consolidating category needed the market to understand what it had built before competitors defined the language for it.
Category narrative, launch and funding media, analyst engagement, executive POV.
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These figures describe earned coverage and message performance over the stated period. They exclude syndicated pickup and listicle inclusion, and they are not a claim that PR alone produced revenue.
Testimonials
What our clients say
Cast Influence was a pleasure to work with during our launch phase of PrizePicks. Everyone we engaged on their side was warm, friendly & helpful. From press releases collaboration to building target lists to getting placements, Cast Influence was on top of it and working hard to guide us towards success!
Cast Influence "gets it"! They are a data driven, creative agency that delivers real results efficiently and cost effectively. They deliver superior follow up and are highly collaborative. Their only focus is results and treat your business as their own. Highly recommended
We've loved working with Leah & Cast Influence for the past several years. Leah is communicative and proactive and works really hard to deeply understand your business and find opportunities that align with your goals. She has great rapport both with journalists and with our team internally. We are happy to recommend their services!
Our team
Senior operators stay close to the work.
Kirsten Underwood
Senior PR Director
Kirsten Underwood has overseen communications strategy for major entertainment corporations, venture capital firms, gaming companies and early to late stage startups.
Harley
Happiness Officer
Our amazing mascot and keeper of the peace! She acts as the company stress relief officer and helper of all things.
Lynn Trono
Media Relations + Crisis Communications Advisor
Lynn Trono is a trusted media relations professional with decades long experience representing global law and professional services firms, raising the visibility of corporate brands, nonprofits, CSR, ESG and social impact initiatives.
Nora Murray
Media Training Consultant
Nora Murray is Cast’s media trainer extraordinaire, called in for executive level media training with an impressive resume backing up her work.
Leah Taylor
Co-Founder and Fractional PR/Comms Lead
Leads fractional communications engagements: narrative, the press function, spokespeople and issues readiness.
Justin Kraft
Co-Founder and Fractional CMO
Leads fractional CMO engagements: positioning, go-to-market planning, budget and channel decisions, and team and agency direction.
Jerry Griffin
Senior PR Consultant
Jerry brings more than 25 years of experience as a communications professional and journalist.
Insights
