case study

PrizePicks

PrizePicks Becomes the No. 1 Daily Fantasy Sports Brand

Over 5 years, Cast Influence earned PrizePicks hundreds of media placements, nearly every award available, and the top ranking for sports in the Inc 5000 Fastest Growing Company list. Media placements include The Source, Hype Magazine, CNN Business, Forbes, and many more. The collaborative work has been a big part of elevating the brand to the Number 1 Daily Fantasy Sports product in North America.

"Everyone we engaged on their side was warm, friendly, and helpful. From press release collaboration, to building media lists, to getting top-tier placements, Cast Influence was on top of ALL of it, working hard to guide us toward success!" - Adam Wexler, Co-Founder and CEO of PrizePicks

One of the key initiatives that helped greatly in raising the PrizePicks brand visibility was awards. It was vital for product validation for new customers, recruiting, and investment opportunities. The many awards and inclusions included Best Products, leadership, workplace, and rapid growth with many prestigious outlets such as Inc. Magazine.

Check Project

Challenges when we started: No one knew who they were in 2018. The fantasy sports industry was still in its infancy. When the company was forming it lacked messaging to tell the story of PrizePicks and why it was such a great product.

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