case study

MURAL Public Relations

Over 1,000 pieces of earned media coverage! Launch Announcements and Hyper-growth.

Mural is a collaborative intelligence company generating effective ideation, innovation, alignment, and team building. Cast Influence was brought on to help raise the profile strategically through assistance in marketing, analyst relations, and public relations programs. MURAL brought in Cast Influence in 2019 with a long relationship continuing for almost 4 years.

During the 4 years Cast Influence was trusted by all senior leadership including the CEO. Some of the major initiatives included series B and C funding announcements, launch of collaborative intelligence, executive thought leadership, consumer press for product innovations, and much more.

The engagement was wildly successful with more than 1,000 pieces of earned media coverage with an estimated readership of 5 billion. Additionally the media gained an estimated 30 million views, 132 thousand social media shares, and 432 media link backs.

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Cast Influence is viewed as a premier PR partner for high growth B2B companies looking to tell their story.

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