Yumi is a Senior PR Strategist who started her career in B2B tech before transitioning to tech communications. She has coached executives, written op-eds, and developed brands at PR agency Mission North, and led communications and operations as employee #2 for startup trade association, Flex Association. A Silicon Valley native and innovator at heart, she’s thrilled to be back in the startup world — bringing her eye for a great story and the ways we’re connected to every media moment. You can say she puts the “Sass in SaaS.”