case study

Cheetah

Cheetah pivots services and launches major PR initiatives

At the outset of the pandemic, Cheetah needed to find a way to survive. They were a cutting edge tech startup that supplied restaurants with food and supplies. The success of this PR campaign helped in a large fundraising that was also announced while working with Cast Influence.

Along with Cast Influence, the Cheetah leadership strategized ways to pivot the product offering to help the general population. At the time there were shortages of many supplies and food items that Cheetah had warehoused.

The pivot resulted in a successful media and PR campaign that not only helped Cheetah survive as a company but helped communities get what they needed.

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The effort resulted in every type of media exposure from broadcast interviews to national stories about their efforts.

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