case study

Arcade1Up Public Relations

Arcade1Up engaged Cast Influence to elevate their brand visibility and awareness across diverse audiences.

Arcade1Up is a leading innovator in home entertainment, offering at-home arcade machines that bring the magic of retro gaming into today’s living spaces. Known for their authentic arcade cabinet designs, Arcade1Up has captivated a global audience by reviving timeless classics like Pac-Man, Street Fighter, and NBA Jam, with a focus on high-quality craftsmanship and an engaging player experience. By combining nostalgia with cutting-edge technology, Arcade1Up has become a household name for gamers and families who want to relive or discover the excitement of the golden age of arcades.

The Challenge: Expanding Reach and Amplifying Impact Arcade1Up engaged Cast Influence to elevate their brand visibility and awareness across diverse audiences. The company sought to reach not only gamers but also lifestyle enthusiasts, home decor lovers, women’s interest groups, and business media. Arcade1Up needed consistency in brand messaging across various product lines and outbound communications while aligning media coverage with broader business objectives. Additionally, they wanted to amplify event activations to increase foot traffic and ultimately convert it into retail sales. Building strong, lasting relationships with media, licensing partners, and influential stakeholders was essential to their long-term success.

Strategic Approach: Comprehensive PR Execution Cast Influence developed a robust communications program for Arcade1Up, starting with comprehensive media and influencer research. The team analyzed the brand’s product offerings and key spokespersons, conducted competitor and trend analysis, and prioritized impactful media hooks and narratives. They crafted and refined storytelling approaches, emphasizing Arcade1Up’s unique market positioning and creating tailored pitch angles for specific media outlets. By focusing on product launches, strategic partnerships, seasonal campaigns, and event activations, the agency successfully introduced Arcade1Up to new and diverse audiences. All media coverage was tracked and reported in real-time using Coverage Book, fostering seamless collaboration between the Cast Influence and Arcade1Up teams.

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Results: Unmatched Media Coverage and Business Impact The PR campaign resulted in a significant share of voice for Arcade1Up, establishing the brand as a leader in the realms of gaming, nostalgia, and home entertainment. The strategic efforts drove substantial SEO rankings and directly attributed media wins to sales, contributing to the company's sales pipeline. Cast Influence secured over 116 media placements, including prestigious outlets such as Wired, Good Morning America, CNN, Mashable, and Esquire, among others. These successes not only enhanced Arcade1Up’s visibility but also validated their leadership in the industry. Explore the extensive coverage in the project button.

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