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Apollo.io
Apollo.io is a leading sales intelligence and engagement platform that empowers businesses to discover, target, and engage with potential customers at scale. By leveraging AI and comprehensive contact data, Apollo.io offers a robust solution for sales teams to identify key opportunities, streamline workflows, and maximize their outreach. With a global customer base, the platform is highly regarded for its ability to fuel sales growth and help companies connect with prospects more effectively.
The Problem: Amidst a period of rapid growth, Apollo.io sought to elevate its profile in the media and boost its share of voice within the competitive sales SaaS space. The company engaged Cast Influence to validate its brand, increase visibility, and leverage media presence as a tool to fuel continued expansion. By strategically positioning itself as a leader, Apollo.io aimed to enhance market share and drive sales through increased credibility and awareness.
The Strategy Cast Influence's efforts included managing Apollo.io’s $100 million Series D funding announcement, building a compelling narrative, and executing a robust media relations strategy. This included proactive outreach to key media outlets, securing ongoing placements, and positioning Apollo.io with leading analysts. Cast Influence also provided media training and content support to ensure consistent messaging. Their comprehensive strategy led to awards, heightened brand storytelling, and continued coverage in top-tier media.
Results Cast Influence delivered significant results, positioning Apollo.io as a leader in the sales SaaS category. The platform now enjoys substantial recognition and analyst rankings against competitors. Media wins have been achieved across major outlets, including Bloomberg (broadcast and articles), TechCrunch, Forrester, and VentureBeat. Apollo.io has been featured in over 230 publications, significantly boosting its share of voice.
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