case study

Bandsintown

Creating influence in music

Managed strategic partnerships with Squarespace, Bandzoogle and WIX, grew app install base from <1M to 20M internationally; led acquisition of ToneMedia and subsequent rebrand of Cellfish to Bandsintown and secured thought leadership opportunities for executives at key music and tech events like SXSW, REVOLT Music Conference, Midem, CMJ, Billboard Touring, DLD, and ADE.

Drove earned media in Billboard, Adweek, Ad Age and Business Insider, which resulted in peak app installs and numerous quality inbound business and media partnership leads.

Led executive communications and thought leadership opportunities including keynote speeches, product messaging, Q&As, corp bylines and profiles, directly leading to numerous quality inbound leads.

Check Project

Championed ambassador programs, launched multiple websites, blogs and micro-blogs and authored all digital content on Bandsintown’s blogs, social channels, and email marketing to promote a dialogue, educate users and foster a sense of community.

Next Project

MURAL Public Relations