Doubling user growth through PR and team collaboration

About the organization

InVision is the world’s leading prototyping, collaboration and workflow platform powering the best user experiences. It gives teams everything they need to effortlessly navigate the product design process, from ideation to development, all in one place.

What was provided?

  • Headed corporate communications and co-branded strategic partnerships across marketing, engineering, sales and business development, while driving the day-to-day PR strategy and story placement. Worked with many teams to cross-functionally translate InVision's explosive growth, award-winning culture and unique position in the marketplace as the leading SaaS platform for design collaboration.
  • Directed the announce strategy behind seven different strategic acquisitions, working closely with CEO's, investors, and external thought leaders to convey InVision's vision, mission, values, and strategic priorities.
  • Acted as a company ambassador at events worldwide and to many of InVision's most important external constituencies.
  • Directed the promotion of the feature-length documentary film with the worldwide release of Design Disruptors, which premiered in San Francisco, London, New York, and Montreal. Marketing activities yielded results of nearly 4x ROI and raised $100K for the AIGA Worldstudio Scholarship Fund.
  • Managed reputational risk and communicated from a values-led position during crisis situations that arose. Oversaw crisis management with media and constituents, as well as mitigated risk through proactive relationship building.
  • In 15 months, PR efforts grew InVision usage from 1.5M to over 3M users and annual revenues to over $40M. Today, 80% of Fortune 100 companies are now using InVision including Disney, GE, Walmart, & Amazon -- up from 70% one year earlier.

Services Utilized

  • Public Relations
  • Media List Building
  • PR Strategy

Influenced Gross Revenue

+ 0MYear over Year

Increased Users

+ 0M Year over Year

Fortune 100 Use

+ 0%Year over Year

How PR was leveraged to grow users

Before joining Cast Influence, Leah Taylor, Chief Communications Officer at Cast Influence, directed public relations and communications for InVision. With her knowledge, dedication, and approach to PR, the company grew exponentially and gained extensive brand presence.