1UP Aerial Drone Services, headquartered in scenic Golden, Colorado, provides services to a wide range of industries including commercial real estate, land development and construction, insurance, forensic sciences, security services, oil and gas, precision agriculture, surveying, energy, mining, utilities, and professional digital marketing.
In phase 1, Cast Influence met with 1UP and data scraped to determine what persona’s match the services being offered. Using this data, customer personas were mapped to potential keywords and trending topics. We then created a blackboard wireframe of the website and mapped where content would live. As a final step, Hatchbuck CRM and Marketing Automation System was established with the proper tags and scoring system to segment leads.
By combining a backlinking strategy with keyword mapping and content creation, we were able to quickly see SEO results for 1UP Drones. Check out the image to see how well 1UP is doing against the competition.
All Cast Influence clients have the advantage of a dedicated senior marketing executive and team of experts ensuring their success. For 1UP Drones, we built the website in a sandbox for testing and iterations. The process was seamless with completion happening ahead of schedule. In the first week, the new website produced more business leads than ever before, doubling 1Up’s visibility and tripling its nearest competitor in targeted page 1 SEO rankings. Visitor comments on the site have also been positive, making it much easier for customers to find what they need.