Experimental Marketing – Virtual and Augmented Reality

Why?

  • The virtual/augmented reality market is expected to grow to a $30 billion market by 2020
  • 171 million people could be using VR hardware and software worldwide by 2018

What?

Virtual reality (VR) is a technology that uses virtual reality headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment. When someone is in a virtual reality environment, they can “look around” the artificial world, and with high quality VR, move around in it and interact with virtual objects. The experience is enabled by VR headsets consisting of head-mounted goggles with a screen in front of the eyes or specially designed spaces with multiple large screens.

How?

How you market in a VR environment is still evolving, which is why it’s the optimal time to explore this opportunity if it fits within your company objectives. Our CEO was one of the first to view the Oculus prototype on the Facebook campus and has deep connections in the VR space. Our team of marketing idealists and futurists are dedicated to maximizing the opportunity of this next big marketing medium.

The key to success in any experimental marketing initiative is making sure measurements are in place to test the campaigns and ideas. An iterative and agile approach is then used to optimize the campaign.