Email marketing is commonly defined as a commercial message to a group of people via electronic mail. It’s your voice and often times a primary method to continually communicate and supply valuable content to your designated audience. It’s not just a method to message and nurture prospects but a way to maintain current client relationships.
When we build email marketing campaigns, we build a process. To maximize your email efforts, a segmentation approach should be used. We use your native email application’s list segmentation or a Customer Relationship Management (CRM) solution to make sure messages are workflowed to the right audience at the right time.
The other major component to your success is in the creativity of the campaigns. Ensuring your client emails stand out can make or break your level of engagement and click thru’s. Cast Influence helps you develop the best use of imagery and calls to action, matching the message to your overarching goals and content strategies.