Public Relations

• 96% of B2B buyers want content with more input from industry thought leaders.
• Press in respected publications have the advantage of third-party validation, which is viewed more favorably by investors, new customers and potential recruits.
• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
• Visibility online and in media outlets is a prerequisite for attracting the attention of buyers.

What?

Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies and for those looking to protect or enhance their reputations with and through the press. Our PR team analyzes your product, service or team, finds positive messages and interesting stories to convey and translates those messages into positive press for you or your brand.

There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.” PR is known as “earned” media as compared to “paid media” or advertisements.

Public relations works best when used in combination with a strategic marketing strategy that utilizes many forms and mediums. Most popular are social media, content marketing, and event marketing.

How?

We help you by identifying your target audience and research what they read, who they listen to and what they’re watching. We counsel management at all levels in your organization with courses of action and communication strategies through media training, crisis communications, and key messaging. We thrive on solving tough challenges and creating new outreach strategies to help our clients succeed.