Pay Per Click (PPC), Paid Digital, and Social Media Advertising

Why?

• Businesses make an average of $2 in income for every $1 they spend in Google AdWords.
• Buyers are expected to spend 26% more through social media advertising in the coming year, likely to exceed $35 billion.
• More than 50% of B2B advertisers rank social media advertising as a low cost option.
• Companies see an increase of 20% web traffic on average when they use video or Youtube advertising.

What?

Digital advertising or Pay-Per-Click (PPC) is not just Google Ads or sponsored posts on Facebook. It’s the practice of paying for positioning and reach across many online platforms.

Advertising online puts your brand in front of the right audience at the right time. Different platforms require different strategies and have audiences in different stages of the buying life cycle.

How?

The common questions we hear are:

• When should I use Google vs. Facebook vs. Instagram vs. Pinterest?
• What reporting do I get?
• How much should I spend?

We go through an inclusive process to understand what will be the best fit for your dollar to get you to maximum results. We identify, budget, and test results to continually optimize your campaigns. We report and go over results on strategy to ensure buy-in and iterations fit within what you want to achieve.