Drive Traffic and Revenue with Content Marketing


  • Content marketing costs 62% less than outbound marketing and generates more than 3x as many leads.
  • Content marketing drives higher conversion rates.
  • Today, at least 73% of major organizations have hired someone to manage their content marketing strategy.


Content marketing is built around the need to provide your audience with valuable resources, tools, and information when they need it and on the medium they prefer.

Digital content includes blogging, white papers, research studies, case studies, webinars, podcasts, op-eds, website copy, and more. These are all necessary content deliverables. Content that performs best is innovative and strategized as part of your audience building and engagement efforts.


Cast Influence works with you to match your audience to the content that resonates and provides value. We analyze their interests, build persona’s, and create a plan to engage in each stage of the buyer’s journey.