Experimental Marketing – Virtual and Augmented Reality


The Virtual/Augmented Reality market is expected to be $30 billion by 2020 (That’s in less than 3 years)

171 million people could be using VR hardware and software worldwide by 2018


Virtual reality (VR) is a computer technology that uses virtual reality headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment. A person using virtual reality equipment is able to “look around” the artificial world, and with high quality VR move around in it and interact with virtual features or items. The effect is commonly created by VR headsets consisting of head-mounted goggles with a screen in front of the eyes, but can also through specially designed spaces with multiple large screens. (https://en.wikipedia.org/wiki/Virtual_reality)


The how is still an open book. That’s exactly why it might be the time to look into ways to market within this technology if it fits with your company objectives. We have been staying ahead of the curve on this technology and our CEO was one of the first people to view the Oculus prototype on the Facebook campus. Engaging with Cast Influence engages with a team of idealists and futurists dedicating to cracking the code of the next big marketing medium.

The key to success in any experimental marketing initiative is making sure measurements are in place to test the campaigns and ideas. An iterative and agile approach is then used to optimize the campaign.