We counsel business leaders on how to grow their companies while building a positive influence.
We always strive to do the right thing.
We don’t over promise or oversell.
Our sole focus is always on what you are trying to achieve.
Process and Approach
It starts with listening and open collaboration to define your challenge and design the right solution. We dig in deep with your team and customers to build a custom strategy that delivers real results. We believe in transparency -- every engagement has timelines, due dates, and deliverables -- and we take great pleasure in formulating cutting edge strategies and ideas. Who is your target audience, what are they listening to, how can we reach them in new and interesting ways? In the age of Snapchat and Slack, there are infinite ways to achieve your business goals.
Justin Kraft, Founder and CEO
Justin founded Cast Influence after serving in senior marketing roles in-house for 16 years. He manages strategic operations for the company, oversees brand positioning, and informs the engagement strategy to enhance our clients reputation and awareness. Justin has experience in marketing, operations, sales and business leadership, with proven success across the broad spectrum of today’s marketing channels. He’s passionate about helping small and midsize businesses (SMB’s) revolutionize how they bring products and services to market, creating meaningful experiences with their customers.
Leah Taylor, Chief Communications/PR Officer
Leah leads public relations and media strategy at Cast Influence, where she brings over 16 years of experience in both B2B and B2C marketing. Leah excels in harnessing the power of social, digital, and traditional media to maximize media exposure, increase brand awareness, elevate market share and catapult revenues. She is solidly credentialed in PR and social media, technically savvy, and backed by a vast network of influential contacts in media, music, venture capital, design, and engineering. She has contributed to the rise and exit of several successful brands including InVision, Adobe, iRobot, Jawbone, Bandsintown, Sarah Lawrence College, Mozilla, Pantone and NVIDIA.