How to determine cost per sale and cost per lead? Establishing your marketing goals

November 23, 2017

Determining cost per sale and cost per lead.

Justin’s Musts: Top Business and Marketing Tools

November 20, 2017

Top business and marketing tools (Issue 1) Welcome to my first post in an ongoing effort to help you cast positive influence to your audience! Each month, I’ll share Justin’s Musts clueing you into the latest digital technologies and marketing tools I’m obsessing over.

Why Your Marketing Leader Will Fail

October 4, 2017

Once upon a time, a marketing leader was hired to boost sales for a company.

What the Marketing Department of the Future Looks Like

Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling.