What is the Difference Between Influencers and Media?

January 16, 2020

As we all know, a successful business model includes a strong and multifaceted marketing strategy.

How to Pick the Right Press Release Wire Service

March 14, 2019

So your company has an exciting announcement you want to shout from the rooftop, but how do you effectively share your message in a way that puts you in front of your key stakeholders? That’s where the press release wire service shines.

How Will Voice Automation Affect Paid Search?

October 18, 2018

Speaking to a digital device brings back memories of old Star Trek reruns with actors speaking into a handheld device: “Beam me up, Scotty.

Dropping Knowledge at This Year’s Global Blockchain Summit!

October 17, 2018

This week, on October 19 and 20th, the Cast Influence team is headed to the Global Blockchain Summit in Golden, Colorado.

Importance of blogs and why they still matter

January 10, 2018

The importance of blogs is to have an effective content marketing and SEO strategy.

How to determine cost per sale and cost per lead? Establishing your marketing goals

November 23, 2017

Determining cost per sale and cost per lead.

Justin’s Musts: Top Business and Marketing Tools

November 20, 2017

Top business and marketing tools (Issue 1) Welcome to my first post in an ongoing effort to help you cast positive influence to your audience! Each month, I’ll share Justin’s Musts clueing you into the latest digital technologies and marketing tools I’m obsessing over.

Why Your Marketing Leader Will Fail

October 4, 2017

Once upon a time, a marketing leader was hired to boost sales for a company.

What the Marketing Department of the Future Looks Like

Marketing’s core mission is to connect with key customers where they are and deliver targeted messages about products and services that are relevant, timely and compelling.